UK Hair Transplant Clinic
The Client's Goals
UK Hair Transplant Clinic, a renowned healthcare provider with 15 clinics across the UK, aimed to establish a strong online presence and provide an exceptional digital experience for patients seeking hair transplant solutions.
Goals
- Increase clinic visits
- Increase leads
- Increase revenue across all locations
How We Delivered
We implemented a holistic 360-degree digital marketing strategy combining website revamp, SEO, Google Ads, content marketing, and local SEO tactics. Our cross-functional team optimized every touchpoint to maximize visibility, engagement, and conversions.
Google Ads Approach
For paid advertising, we crafted a hyper-localized campaign structure with dedicated landing pages tailored for each clinic’s geographic market.
Task List
- ✔ Created location-based landing pages optimized for paid campaigns
- ✔ Set up targeted campaigns for relevant UK locations
- ✔ Implemented audience segmentation and remarketing tactics
- ✔ Continuous optimization to maximize ROAS
SEO Initiatives
Our SEO gameplan focused on elevating the website’s technical foundations, architecting an informative content hub, and executing an authority-building backlink acquisition strategy to rank for high-value keywords.
Task List
- ✔ Conducted thorough website analysis and keyword research
- ✔ Identified gaps, and opportunities, and mapped out a customized SEO strategy
- ✔ On-page optimizations including content, CTAs, and UI/UX recommendations
- ✔ High-quality backlink acquisition to improve domain authority
Google My Business Optimization
Tapping into the power of local SEO, we supercharged all the clinics’ GMB profiles with compelling location-centric content, user-generated reviews, and a robust posting cadence to boost local prominence.
- ✔ Optimized GMB listings for all 15 clinic locations
- ✔ Consistent posting of engaging, localized content
- ✔ Encouraged customer reviews and responded promptly
- ✔ Leveraged GMB insights for localized marketing
Impressive Results
The newly developed website for UK Hair Transplant Clinic was an immediate success, providing a visually stunning and user-friendly platform for patients to explore hair transplant solutions and connect with the clinic.
- Significant growth in organic search traffic
- Improved paid ad performance and ROI
- Boosted visibility and engagement on Google My Business
- YOY increase in clinic visits and qualified leads across the UK
GROWTH CHARTS OF WEBSITE
Traffic Acquisition
Web Performance on SERP
